/* Rocha Confecções */
@font-face{font-family:'Anton';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/anton-latin-400-normal.woff2') format('woff2')}
@font-face{font-family:'Archivo';font-style:normal;font-weight:400;font-display:swap;src:url('../fonts/archivo-latin-400-normal.woff2') format('woff2')}
@font-face{font-family:'Archivo';font-style:normal;font-weight:500;font-display:swap;src:url('../fonts/archivo-latin-500-normal.woff2') format('woff2')}
@font-face{font-family:'Archivo';font-style:normal;font-weight:600;font-display:swap;src:url('../fonts/archivo-latin-600-normal.woff2') format('woff2')}
@font-face{font-family:'Archivo';font-style:normal;font-weight:700;font-display:swap;src:url('../fonts/archivo-latin-700-normal.woff2') format('woff2')}
*{box-sizing:border-box}
body{margin:0;font-family:'Archivo','Helvetica Neue',Helvetica,sans-serif;color:#111111;background:#ffffff}
a{color:inherit;text-decoration:none}
a:hover{opacity:0.72}
img{max-width:100%}
.anton{font-family:'Anton','Impact',sans-serif;font-weight:400;text-transform:uppercase}
.px{padding-left:clamp(20px,4vw,48px);padding-right:clamp(20px,4vw,48px)}
.ph{position:absolute;top:18px;right:22px;font-size:11px;font-weight:500;letter-spacing:1px}

.util{height:36px;background:#F5F5F5;display:flex;align-items:center;justify-content:space-between;gap:16px;font-size:12px;font-weight:500}
.util-links{display:flex;align-items:center;gap:12px;white-space:nowrap}
.util-sep{color:#8A8A8A}

.nav{min-height:100px;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:16px}
.nav-logo{display:flex;align-items:center;height:44px}
.nav-logo img{height:44px;width:auto;display:block}
.nav-links{display:flex;gap:26px;font-size:16px;font-weight:500;white-space:nowrap}
.nav-actions{display:flex;justify-content:flex-end;align-items:center;gap:8px}
.icon-btn{width:44px;height:44px;border-radius:22px;border:none;background:#F5F5F5;display:flex;align-items:center;justify-content:center;cursor:pointer;flex-shrink:0;padding:0}
.icon-btn.plain{background:none}
.menu-btn,.nav-cta-icon{display:none}
.mobile-menu{display:flex;flex-direction:column;padding-top:8px;padding-bottom:32px;border-bottom:1px solid #E5E5E5}
.mm-link{height:56px;display:flex;align-items:center;justify-content:space-between;font-size:22px;font-weight:500}
.mm-sub{display:flex;flex-direction:column;gap:14px;margin-top:28px;font-size:15px;font-weight:500}

.pill{height:48px;padding:0 26px;border-radius:24px;display:inline-flex;align-items:center;justify-content:center;font-size:16px;font-weight:600;white-space:nowrap;border:none;font-family:inherit;cursor:pointer}
.pill.sm{height:44px;padding:0 22px;font-size:15px}
.pill.dark{background:#111111;color:#ffffff}
.pill.light{background:#ffffff;color:#111111}
.pill.ghost{border:1.5px solid #ffffff;color:#ffffff;background:none}

.promo{position:relative;background:#F5F5F5;display:block;padding-top:10px;padding-bottom:10px}
.promo-viewport{overflow:hidden}
.promo-track{display:flex;transition:transform 0.5s ease-in-out;will-change:transform}
.promo-track.no-anim{transition:none}
.promo-slide{flex:0 0 100%;min-width:0;display:flex;align-items:center;justify-content:center;padding:0 8px}
.promo-item{display:flex;justify-content:center;text-align:center}
.promo-txt{align-items:center;gap:2px}
.promo-pause{position:absolute;right:12px;top:50%;transform:translateY(-50%);height:32px;padding:0 12px;border-radius:16px;border:1.5px solid #111111;background:#ffffff;color:#111111;font-family:inherit;font-size:12px;font-weight:600;cursor:pointer;clip-path:inset(50%);opacity:0;pointer-events:none}
.promo-pause:focus-visible{clip-path:none;opacity:1;pointer-events:auto;outline:2px solid #C2410C;outline-offset:2px}
.promo-item{align-items:center}
.promo-t{font-size:14px;font-weight:700;text-transform:uppercase}
.promo-d{font-size:13px}
.promo-link{text-decoration:underline;font-weight:600}
.peca-note{display:flex;align-items:center;gap:12px;font-size:15px;color:#4D4D4D}
.peca-note button{background:none;border:none;padding:0;font-family:inherit;font-size:15px;font-weight:600;color:#111111;text-decoration:underline;cursor:pointer}
.btn-off{opacity:0.45;cursor:default}

.hero{position:relative;background:#ffffff;display:block}
.hero-media{position:relative;width:100%;height:clamp(620px,calc(100vh - 100px),980px);overflow:hidden;background:#1C1C1C}
.hero-media img{object-position:50% 30%}
.hero-shade{position:absolute;top:0;left:0;right:0;bottom:0;background:radial-gradient(ellipse at center,rgba(0,0,0,0.62) 0%,rgba(0,0,0,0.5) 55%,rgba(0,0,0,0.42) 100%)}
.hero-copy{position:absolute;top:0;left:0;right:0;bottom:0;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;padding:24px clamp(20px,4vw,48px)}
.hero-title{margin:0;color:#ffffff;text-wrap:balance;font-size:clamp(52px,7.6vw,120px);line-height:0.92;letter-spacing:-1px}
.hero-k{margin:0 0 12px;font-size:16px;font-weight:600;color:#ffffff}
.hero-p{margin:20px 0 0;max-width:640px;font-size:clamp(16px,1.4vw,18px);line-height:1.5;color:#E5E5E5}
.hero .hl{display:block;white-space:nowrap}
.btn-row{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px;justify-content:center}
.hero-btn{background:#ffffff;color:#111111}
@media (max-width: 1023px){
  .hero-media{height:clamp(560px,calc(100vh - 110px),1040px)}
  .hero-media img{object-position:56% 30%}
}
@media (max-width: 639px){
  .hero-media{height:clamp(520px,calc(100vh - 90px),760px)}
  .hero-media img{object-position:57% 30%}
  .hero-title{font-size:clamp(34px,11.4vw,56px)}
  .hero-k{font-size:14px;margin-bottom:8px}
  .hero-p{font-size:15px;margin-top:14px}
  .btn-row{margin-top:20px;gap:8px}
}

.seg-intro{padding-top:clamp(48px,6vw,88px);padding-bottom:clamp(20px,2.6vw,36px);display:flex;flex-direction:column;align-items:flex-start;gap:10px;text-align:left}
.seg-intro-h{margin:0;font-family:'Anton','Impact',sans-serif;font-weight:400;text-transform:uppercase;font-size:clamp(32px,4vw,56px);line-height:1;text-wrap:balance}
.seg-intro-p{margin:0;max-width:640px;font-size:clamp(16px,1.3vw,18px);line-height:1.5;color:#4D4D4D}
.camp-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px;padding-top:0}
.camp{height:clamp(420px,38vw,560px);position:relative;display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(20px,3vw,40px)}
.camp-k{font-size:15px;font-weight:600}
.camp-h{font-size:clamp(38px,4.4vw,64px);line-height:0.95;margin-top:6px}
.camp-p{font-size:clamp(15px,1.2vw,16px);line-height:1.45;margin-top:10px;max-width:520px}
.camp .pill{align-self:flex-start;margin-top:20px}

.zoom-card{overflow:hidden}
.zoom-card:hover{opacity:1}
.zoom-card > *:not(.zoom-img){position:relative}
.zoom-img{position:absolute;top:0;left:0;right:0;bottom:0;transition:transform 0.6s cubic-bezier(0.2,0.7,0.2,1);will-change:transform}
.zoom-card:hover .zoom-img,.zoom-card:focus-visible .zoom-img{transform:scale(1.06)}

.sec{padding-top:clamp(48px,6vw,80px);display:flex;flex-direction:column;gap:clamp(16px,2vw,24px)}
.sec-h{margin:0;font-size:clamp(22px,2vw,28px);font-weight:600}
.sec-head{display:flex;align-items:center;justify-content:space-between;gap:16px}

.cat-sec{padding-left:clamp(20px,4vw,48px)}
.cat-sec .sec-head{padding-right:clamp(20px,4vw,48px)}
.cat-arrows{display:flex;gap:8px}
.hscroll{display:flex;overflow-x:auto;scroll-snap-type:x mandatory;scrollbar-width:none;-webkit-overflow-scrolling:touch}
.hscroll::-webkit-scrollbar{display:none}
.hscroll > *{scroll-snap-align:start;flex-shrink:0}
.cat-row{gap:clamp(12px,1.2vw,16px);padding-right:clamp(20px,4vw,48px)}
.cat{width:clamp(270px,29vw,420px);height:clamp(360px,36vw,520px);position:relative;display:flex;flex-direction:column;justify-content:flex-end;padding:clamp(20px,2.4vw,32px)}
.cat-h{font-size:clamp(32px,3vw,44px)}
.cat .pill{align-self:flex-start;margin-top:14px}

.chips{gap:8px;margin-bottom:8px}
.chip{height:44px;padding:0 20px;border-radius:22px;font-family:inherit;font-size:15px;font-weight:600;cursor:pointer}

.prod-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:40px 16px}
.prod{display:flex;flex-direction:column;gap:12px}
.prod-img{height:clamp(190px,26vw,380px);background:#F5F5F5;display:flex;align-items:center;justify-content:center;position:relative;overflow:hidden}
.prod-img svg{width:36%;height:auto}
.prod-ph{position:absolute;left:14px;bottom:12px;font-size:11px;font-weight:500;letter-spacing:1px;color:#6B6B6B}
.prod-info{display:flex;flex-direction:column;gap:4px}
.prod-k{font-size:14px;font-weight:600}
.prod-n{font-size:16px;font-weight:600}
.prod-d{font-size:15px;line-height:1.4;color:#6B6B6B}

.tabs{gap:32px;border-bottom:1px solid #E5E5E5}
.tab{height:48px;padding:0;background:none;border:none;font-family:inherit;font-size:16px;font-weight:600;cursor:pointer;margin-bottom:-1px}
.guia-cols{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:32px 16px}
.guia-col{display:flex;flex-direction:column;gap:12px}

.buscas{display:flex;flex-wrap:wrap;gap:10px 28px;font-size:14px;color:#4D4D4D}

.faq{padding-top:clamp(56px,6vw,80px);padding-bottom:clamp(64px,7vw,96px);border-top:1px solid #E5E5E5}
.faq-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);gap:clamp(24px,4vw,64px);align-items:start}
.faq-intro p{margin:12px 0 0;font-size:16px;line-height:1.5;color:#4D4D4D;max-width:360px}
.faq-list{border-top:1px solid #E5E5E5}
.faq-item{border-bottom:1px solid #E5E5E5}
.faq-q-wrap{margin:0;font-size:inherit;font-weight:inherit}
.faq-q{width:100%;min-height:64px;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:18px 0;background:none;border:none;font-family:inherit;font-size:clamp(16px,1.3vw,18px);font-weight:600;line-height:1.35;color:#111111;text-align:left;cursor:pointer}
.faq-q:hover{opacity:0.72}
.faq-q:focus-visible{outline:2px solid #111111;outline-offset:2px}
.faq-icon{flex-shrink:0;width:32px;height:32px;border-radius:16px;background:#F5F5F5;display:flex;align-items:center;justify-content:center;transition:transform 0.25s ease,background 0.25s ease}
.faq-a p{margin:0;padding:0 56px 22px 0;font-size:16px;line-height:1.6;color:#4D4D4D;max-width:720px}
.faq-more{margin-top:32px;padding:24px 28px;background:#F5F5F5;display:flex;align-items:center;justify-content:space-between;gap:16px 24px;flex-wrap:wrap}
.faq-more-t{display:flex;flex-direction:column;gap:4px}
.faq-more-t strong{font-size:18px;font-weight:700}
.faq-more-t span{font-size:15px;line-height:1.5;color:#4D4D4D}
@media (max-width: 1023px){
  .faq-grid{grid-template-columns:1fr;gap:24px}
  .faq-intro p{max-width:560px}
}
@media (max-width: 639px){
  .faq-a p{padding-right:0;font-size:15px}
  .faq-more{flex-direction:column;align-items:stretch;padding:20px}
  .faq-more .pill{width:100%}
}

.foot{background:#111111;color:#ffffff;padding-top:56px;padding-bottom:40px;display:flex;flex-direction:column;gap:48px}
.foot-cta{display:flex;align-items:flex-end;justify-content:space-between;gap:32px;padding-bottom:48px;border-bottom:1px solid #333333}
.foot-cta-h{font-size:clamp(40px,4.5vw,56px);line-height:1}
.foot-cta-btns{display:flex;gap:12px;flex-shrink:0}
.foot-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr)) minmax(0,1.3fr);gap:40px 16px}
.foot-col{display:flex;flex-direction:column;gap:12px}
.foot-t{font-size:15px;font-weight:600;text-transform:uppercase}
.foot-l{font-size:14px;color:#A3A3A3}
.social{display:flex;gap:8px;margin-top:6px}
.social a{width:44px;height:44px;border-radius:22px;background:#333333;display:flex;align-items:center;justify-content:center}
.legal{display:flex;justify-content:space-between;gap:24px;font-size:12px;line-height:1.5;color:#A3A3A3;border-top:1px solid #333333;padding-top:24px}
.legal-links{display:flex;gap:20px;flex-shrink:0}

@media (max-width: 1199px){
  .nav{display:flex;justify-content:space-between;min-height:72px}
  .nav-links{display:none}
  .menu-btn{display:flex}
}
@media (max-width: 1023px){
  .prod-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:36px 12px}
  .guia-cols{grid-template-columns:repeat(2,minmax(0,1fr))}
  .foot-cta{flex-direction:column;align-items:flex-start}
  .foot-grid{grid-template-columns:repeat(3,minmax(0,1fr))}
  .foot-logo{grid-column:1 / -1}
  .camp-grid{gap:12px}
}
@media (min-width: 1200px){
  .mobile-menu{display:none}
}
@media (max-width: 639px){
  .util{justify-content:center;text-align:center}
  .util-links{display:none}
  .nav{min-height:60px}
  .nav-logo img{height:34px}
  .nav-cta{display:none}
  .nav-cta-icon{display:flex}
  .nav-actions{gap:2px}
  .icon-btn{background:none}
  .promo{padding-top:9px;padding-bottom:9px}
  .promo-slide{padding:0}
  .promo-t{font-size:12px;letter-spacing:0.2px}
  .promo-d{font-size:12.5px;line-height:1.4}
  .promo-pause{top:auto;bottom:4px;transform:none}
  .hero .pill{height:44px;padding:0 20px;font-size:15px}
  .btn-row{gap:8px}
  .ph{font-size:10px;left:20px;right:20px;text-align:right}
  .camp-grid{grid-template-columns:1fr;padding-left:0;padding-right:0}
  .camp{height:440px}
  .cat-arrows{display:none}
  .chips{margin-left:-20px;margin-right:-20px;padding-left:20px;padding-right:20px}
  .tabs{gap:24px;margin-left:-20px;margin-right:-20px;padding-left:20px;padding-right:20px}
  .prod-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:28px 8px}
  .prod-ph{font-size:10px;left:10px;bottom:8px}
  .prod-n{font-size:15px}
  .prod-d{font-size:14px}
  .foot-cta-btns{flex-direction:column;width:100%}
  .foot-cta-btns .pill{width:100%}
  .foot-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:32px 16px}
  .foot-att{grid-column:1 / -1}
  .legal{flex-direction:column;gap:12px}
}
@media (prefers-reduced-motion: reduce){
  .faq-icon{transition:none}
  .zoom-img{transition:none}
  .zoom-card:hover .zoom-img,.zoom-card:focus-visible .zoom-img{transform:none}
}

/* ---- site publicado ---- */
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
h1,h2,h3{margin:0}
.page{width:100%;display:flex;flex-direction:column;background:#ffffff;overflow-x:hidden}
.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
.skip{position:absolute;left:-9999px;top:0;background:#111111;color:#ffffff;padding:12px 16px;z-index:10}
.skip:focus{left:12px;top:12px}
a:focus-visible,button:focus-visible,input:focus-visible,[tabindex]:focus-visible{outline:2px solid #C2410C;outline-offset:2px}
.promo-txt{display:flex;flex-direction:column}
.prod-k{color:#C2410C}
.prod-n{font-size:16px;font-weight:600}
.chip{background:#ffffff;color:#111111;border:1.5px solid #CCCCCC}
.chip[aria-pressed="true"]{background:#111111;color:#ffffff;border-color:#111111}
.tab{color:#6B6B6B;border-bottom:2px solid transparent}
.tab[aria-selected="true"]{color:#111111;border-bottom-color:#111111}
.prod[hidden],.guia-cols[hidden],.mobile-menu[hidden],.faq-a[hidden],.peca-note[hidden]{display:none}
.guia-h{font-size:16px;font-weight:600}
.guia-i{font-size:15px;line-height:1.45;color:#4D4D4D}
.faq-q[aria-expanded="true"] .faq-icon{transform:rotate(45deg)}
.camp-shade,.cat-shade{position:absolute;top:0;left:0;right:0;bottom:0}
.camp-shade{background:linear-gradient(to top,rgba(0,0,0,0.72) 0%,rgba(0,0,0,0.35) 38%,rgba(0,0,0,0) 62%)}
.cat-shade{background:linear-gradient(to top,rgba(0,0,0,0.7) 0%,rgba(0,0,0,0.3) 32%,rgba(0,0,0,0) 55%)}
.camp-p{margin:10px 0 0;color:#E5E5E5}
.camp-actions{display:flex;align-items:center;flex-wrap:wrap;gap:12px 20px;margin-top:20px}
.camp-actions .pill{margin-top:0}
.camp-more{font-size:15px;font-weight:600;text-decoration:underline;text-underline-offset:3px}
.foot-cta-h{margin:0;font-weight:400}
.foot-cta-p{margin:0;font-size:16px;line-height:1.5;color:#D4D4D4}
.foot-k{color:#ffffff;font-weight:600}
.pill.outline{border:1.5px solid #111111;color:#111111;background:none}
.sec-link{font-size:15px;font-weight:600;text-decoration:underline;text-underline-offset:3px;white-space:nowrap}
/* páginas internas */
.crumbs{padding-top:14px;padding-bottom:14px;font-size:13px;color:#6B6B6B}
.crumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:8px}
.crumbs li+li::before{content:"/";margin-right:8px;color:#B5B5B5}
.crumbs a{text-decoration:underline;text-underline-offset:3px}
.hero-page .hero-media{height:clamp(440px,64vh,640px)}
.hero-page .hero-title{font-size:clamp(44px,6vw,96px);max-width:16ch}
.usos{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px}
.uso{background:#F5F5F5;padding:24px;display:flex;flex-direction:column;gap:8px}
.uso-h{font-size:18px;font-weight:700}
.uso-p{margin:0;font-size:15px;line-height:1.5;color:#4D4D4D}
.uso-more{margin-top:auto;padding-top:8px;font-size:14px;font-weight:600;text-decoration:underline;text-underline-offset:3px}
.page-note{margin:8px 0 0;font-size:15px;line-height:1.6;color:#4D4D4D;max-width:760px}
.steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.step{border-top:2px solid #111111;padding-top:16px;display:flex;flex-direction:column;gap:8px}
.step-h{font-size:17px;font-weight:700}
.step-p{margin:0;font-size:15px;line-height:1.5;color:#4D4D4D}
.rel-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:12px}
.rel{position:relative;height:clamp(220px,22vw,300px);display:flex;align-items:flex-end;padding:20px}
.rel-h{font-size:18px;font-weight:700;line-height:1.25}
.nf{padding-bottom:clamp(64px,7vw,96px)}
.nf-h{font-size:clamp(44px,7vw,96px);line-height:0.95}
.nf-list{margin:16px 0 0;padding-left:18px;display:flex;flex-direction:column;gap:8px;font-size:16px}
.nf-list a{text-decoration:underline;text-underline-offset:3px}
@media (max-width: 1023px){
  .steps{grid-template-columns:repeat(2,minmax(0,1fr))}
  .rel-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
}
@media (max-width: 639px){
  .steps,.rel-grid{grid-template-columns:1fr}
  .hero-page .hero-media{height:clamp(440px,70vh,560px)}
  .sec-head{flex-wrap:wrap}
}
@media (prefers-reduced-motion: reduce){html{scroll-behavior:auto}.promo-track{transition:none}}

.social{margin-top:8px}
#guia{scroll-margin-top:16px}
.promo-t,.promo-d{text-align:center}

/* ---- Banners das páginas de segmento (conteúdo em fluxo; foto e contraste como fundo) ---- */
.hero.hero-page[class*="hp-"]{position:relative;display:flex;align-items:center;min-height:clamp(440px,64vh,600px);padding-top:clamp(56px,7vw,96px);padding-bottom:clamp(56px,7vw,96px);background:#1C1C1C;isolation:isolate}
.hp-bg{position:absolute;top:0;left:0;right:0;bottom:0;overflow:hidden;z-index:-1}
.hp-bg picture{display:block;width:100%;height:100%}
.hp-img{display:block;width:100%;height:100%;object-fit:cover;object-position:50% 35%}
.hp-shade{position:absolute;top:0;left:0;right:0;bottom:0;background:linear-gradient(90deg,rgba(0,0,0,0.78) 0%,rgba(0,0,0,0.62) 38%,rgba(0,0,0,0.28) 68%,rgba(0,0,0,0.12) 100%)}
.hp-wrap{position:relative;width:100%}
.hp-copy{display:flex;flex-direction:column;align-items:flex-start;text-align:left;max-width:min(100%,760px)}
.hp-k{margin:0 0 14px;font-size:16px;font-weight:600;line-height:1.35;color:#ffffff}
.hp-title{margin:0;color:#ffffff;font-size:clamp(48px,4.8vw,72px);line-height:1.1;letter-spacing:0;text-wrap:balance;overflow-wrap:normal;word-break:normal;hyphens:manual}
.hp-p{margin:18px 0 0;font-size:clamp(16px,1.3vw,18px);line-height:1.5;color:#EDEDED;max-width:var(--hp-title-w,26ch)}
.hp-btns{justify-content:flex-start;margin-top:28px;gap:12px}
.hp-btns .pill{flex:0 0 auto;min-height:48px;height:auto;padding-top:12px;padding-bottom:12px}
/* largura de referência antes da medição do título (sem JavaScript) */
.hp-empresas{--hp-title-w:18ch}.hp-eventos{--hp-title-w:17ch}.hp-escolas{--hp-title-w:16ch}.hp-marcas{--hp-title-w:19ch}
/* enquadramento por página */
.hp-empresas .hp-img{object-position:60% 28%}
.hp-eventos .hp-img{object-position:55% 30%}
.hp-escolas .hp-img{object-position:62% 32%}
.hp-marcas .hp-img{object-position:62% 35%}
@media (max-width: 1023px){
  .hero.hero-page[class*="hp-"]{min-height:clamp(440px,60vh,560px)}
  .hp-title{font-size:clamp(40px,6.4vw,56px)}
  .hp-shade{background:linear-gradient(90deg,rgba(0,0,0,0.8) 0%,rgba(0,0,0,0.6) 50%,rgba(0,0,0,0.3) 100%)}
}
@media (max-width: 639px){
  .hero.hero-page[class*="hp-"]{align-items:flex-end;min-height:clamp(460px,82vh,620px);padding-top:120px;padding-bottom:32px}
  .hp-wrap.px{padding-left:clamp(16px,5.6vw,24px);padding-right:clamp(16px,5.6vw,24px)}
  .hp-shade{background:linear-gradient(to top,rgba(0,0,0,0.88) 0%,rgba(0,0,0,0.72) 40%,rgba(0,0,0,0.35) 72%,rgba(0,0,0,0.15) 100%)}
  .hp-k{font-size:14px;margin-bottom:10px}
  .hero.hero-page .hp-title{font-size:clamp(30px,9.4vw,40px);line-height:1.12}
  .hp-p{font-size:16px;margin-top:14px}
  .hp-btns{margin-top:22px;gap:10px}
  .hero.hero-page .hp-btns .pill{min-height:44px;height:auto;padding:11px 20px;font-size:15px}
  .hp-empresas .hp-img{object-position:58% 25%}
  .hp-eventos .hp-img{object-position:42% 25%}
  .hp-escolas .hp-img{object-position:50% 22%}
  .hp-marcas .hp-img{object-position:52% 30%}
}
@media (max-width: 379px){
  .hp-btns{flex-direction:column;align-items:stretch;width:100%;max-width:300px}
}
/* celular na horizontal: altura pela tela, conteúdo pode crescer */
@media (max-height: 500px) and (orientation: landscape){
  .hero.hero-page[class*="hp-"]{min-height:0;align-items:center;padding-top:40px;padding-bottom:40px}
  .hp-shade{background:linear-gradient(90deg,rgba(0,0,0,0.82) 0%,rgba(0,0,0,0.6) 55%,rgba(0,0,0,0.3) 100%)}
  .hero.hero-page .hp-title{font-size:clamp(30px,5vw,44px)}
}
/* ajustes de contraste e enquadramento após revisão visual */
.hp-copy{max-width:min(100%,640px)}
@media (min-width: 1024px){
  .hero.hero-page[class*="hp-"]{background:#141414}
  .hp-bg picture{position:absolute;top:0;right:0;bottom:0;width:72%;height:100%}
  .hp-shade{background:linear-gradient(90deg,#141414 0%,#141414 28%,rgba(20,20,20,0.88) 40%,rgba(20,20,20,0.45) 58%,rgba(20,20,20,0.1) 78%,rgba(20,20,20,0) 100%)}
  .hp-empresas .hp-img{object-position:62% 28%}
  .hp-eventos .hp-img{object-position:60% 28%}
  .hp-escolas .hp-img{object-position:55% 30%}
  .hp-marcas .hp-img{object-position:58% 32%}
}
@media (min-width: 640px) and (max-width: 1023px){
  .hp-shade{background:linear-gradient(90deg,rgba(0,0,0,0.86) 0%,rgba(0,0,0,0.74) 50%,rgba(0,0,0,0.4) 100%)}
}
@media (max-width: 639px){
  .hp-shade{background:linear-gradient(to top,rgba(0,0,0,0.92) 0%,rgba(0,0,0,0.82) 45%,rgba(0,0,0,0.45) 70%,rgba(0,0,0,0.12) 100%)}
}
@media (max-height: 500px) and (orientation: landscape) and (max-width: 1023px){
  .hp-shade{background:linear-gradient(90deg,rgba(0,0,0,0.88) 0%,rgba(0,0,0,0.75) 55%,rgba(0,0,0,0.4) 100%)}
}
/* padrão único (referência: Empresas): título em duas linhas de largura parecida em todas as páginas */
.hero.hero-page .hp-title{max-width:7.2em}
.hp-empresas{--hp-title-w:6.4em}.hp-eventos{--hp-title-w:6.4em}.hp-escolas{--hp-title-w:6.4em}.hp-marcas{--hp-title-w:7em}
.hp-p{max-width:min(100%,var(--hp-title-w))}
@media (max-width: 639px){
  .hero.hero-page[class*="hp-"]{padding-bottom:44px}
}
/* tamanho do título numa variável, para a largura de referência da descrição (sem JS) acompanhar o título */
.hero.hero-page[class*="hp-"]{--hp-fs:clamp(48px,4.8vw,72px)}
.hp-empresas,.hp-eventos,.hp-escolas{--hp-k:6.4}.hp-marcas{--hp-k:7}
.hero.hero-page .hp-title{font-size:var(--hp-fs)}
.hp-p{max-width:min(100%,calc(var(--hp-k,6.4) * var(--hp-fs,60px)))}
@media (max-width: 1023px){.hero.hero-page[class*="hp-"]{--hp-fs:clamp(40px,6.4vw,56px)}}
@media (max-width: 639px){.hero.hero-page[class*="hp-"]{--hp-fs:clamp(30px,9.4vw,40px)}}
@media (max-height: 500px) and (orientation: landscape){.hero.hero-page[class*="hp-"]{--hp-fs:clamp(30px,5vw,44px)}}
/* Escolas: no celular o título curto cabe numa linha, evitando uma descrição estreita demais */
@media (max-width: 639px){.hero.hero-page.hp-escolas .hp-title{max-width:none}.hp-escolas{--hp-k:9.2}}